一、市场领导者的战略大部分行业中都有一家公司是公认的市场领导者。这家公司在有关的产品市场上占有最大的市场占有率,它通常在价格变动、新产品开发、配销覆盖和促销强度等方面均领导其他公司。它是众矢之的,竞争者都向其挑战、模仿或退避三舍。居于优势的公司想要继续保持其冠军的位置,这就要求在3个方面采取行动。 First, the strategy of the market leader A company in most industries is a recognized market leader. The company has the largest market share in the relevant product market. It usually leads other companies in terms of price changes, new product development, distribution coverage, and promotional strength. It is the target of criticism, and competitors have challenged, imitated, or evaded it. The dominant company wants to maintain its championship position, which requires action in three areas.