随着全球经济一体化的不断推进,各国企业都面临着强大的竞争压力。同行业内产品、技术、服务甚至市场开拓渠道都逐渐出现同质化的现象,这使得企业之间竞争的差异化越来越小,为了保持企业的核心竞争优势,各个企业都开始重视品牌的 With the continuous promotion of global economic integration, all enterprises in the world are facing strong competitive pressures. The products, technologies, services and even market development channels in the same industry are gradually becoming homogeneity. As a result, the competition among enterprises is getting smaller and smaller. In order to maintain their core competitive advantages, various enterprises are beginning to attach importance to the brand