论文部分内容阅读
去年,同创历经超速发展,取得国产品牌第二的销售业绩后,遇到的是近一年的调整,业绩也因此受到了较大的影响。如今,同创重组后新成立的同创电脑公司以“三年夺回第二”为目标,开始了“重新创业”的征程。也许是反思后的感悟,“稳健”成了同创电脑公司再塑时的经营理念。吃过“不稳健”的苦头 1998年底同创对其品牌进行过评估,结果是20亿元左右。今天,若是我们再去评估一下同创的品牌,恐怕连10个亿部不值。一个具有较高知名度的品牌在很短的时间内价值折半有余,原因
Last year, Tongchuang experienced speeding development and achieved the second-best sales performance of domestic brands. It encountered adjustments in the past year, and its performance has been greatly affected. Today, the newly established Tongchuang Computer Co., Ltd. after the reorganization and reconstruction of the company aims to “recapture the second in three years” and has started the journey of “restarting the business”. Perhaps it is the perception after reflection that “robustness” has become the business philosophy of Tongchuang Computer Corporation. After eating “unstable”, Tongchuang had evaluated its brand at the end of 1998 and the result was about 2 billion yuan. Today, if we go back and evaluate the brand of Tongchuang, I am afraid that even 10 billion will not be worth it. A well-known brand has more than half the value in a short period of time.