随着媒体竞争日趋激烈,一家媒体独享某新闻资源的难度越来越大。面对同题竞争的态势,通过新闻策划有效利用资源,从而取得报道上的竞争优势,成为国内媒体(特别是都市类媒体)的共同选择。但近年来,一些新闻策划引起了社会争议,甚至被社会舆论批评为“新闻炒作”。这些争议令我们 With the increasingly fierce media competition, it is more and more difficult for a single media to enjoy a single news resource. In the face of the competitive situation with the same title, making effective use of resources through news planning and obtaining the reported competitive advantages has become the common choice of domestic media (especially urban media). However, in recent years, some news planning has caused social disputes and even been criticized by the media as “news speculation.” These disputes make us