社会的需要,政策的放开,环境的改善,使会计师事务所如雨后春笋般涌现。但大多数事务所尤其是中小事务所经营惨淡,顾此失彼,在营销上不注重策略或走入误区,严重地制约了事务所的持续发展。笔者认为,可以从以下方面入手,改善营销,培育事务所的竞争力,使事务所步入良性发展轨道。 The needs of society, the liberalization of policies and the improvement of the environment have led to the emergence of accounting firms. However, most of the small and medium-sized firms, especially those operating in the market, are in a dilemma. In marketing, they do not pay attention to tactics or go wrong, which severely restricts the sustainable development of the firm. The author believes that we can start from the following aspects, improve marketing, foster the competitiveness of the firm, the firm into a virtuous development track.