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越是趋向充分竞争的市场,尽管市场格局是趋向不均衡的,但是收视与广告之间反而越易于取得市场赋予的价值平衡。收视率是电视广告定价的依据之一。电视频道在分割收视市场份额的同时,也分割电视广告的市场蛋糕。不考虑数字付费频道和境外频道,全国在播的电视频道大致分为三个群组,分别是中央台频道群、省级上星频道群、包含省级地面频道和城市台频道的地面频道群。几轮竞争过后,中央台频道群和省级上星频道群的收视市场份额约占全部的三分之二,其余三分之一归于地面频道群。与此同时,电视广告市场蛋糕的切分比例也越来越趋近于收视份额比例,按2012年市场估算,
The more the markets tend to be fully competitive, the more unbalanced the market, the more likely it is to balance the value of the market with that of advertising. TV ratings ratings is one of the basis for pricing. TV channels split the viewing market share, but also split the TV commercial market cake. Regardless of digital pay channels and overseas channels, the national TV channels broadcasted are broadly divided into three groups, namely, the Central Channel Channel Group, the Provincial Star Channel Group, the Terrestrial Channel Group including the provincial terrestrial channel and the urban channel . After several rounds of competition, the CCTV channel group and the provincial satellite channel group have a viewing market share of about two-thirds of the total, and the remaining one-third belong to the terrestrial channel group. At the same time, the TV commercial market, the proportion of the split cake is also more and more close to the share of viewership share, according to the 2012 market estimates,