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随着互联网的深入普及,近几年来,网络自制节目也越来越流行。其中,就有各大主要视频网站与各界名人、微博大V、意见领袖等合作开办脱口秀节目。这些网络脱口秀节目趁着互联网发展的大势,精准定位,精心制作,依托名人效应在多个互联网平台之间开展营销,从而使影响力叠加,获取了可观的点击量和收看率,并形成品牌获得一大批粉丝的簇拥。《晓说》就是其中一个典型。《晓说》是2012年3月高晓松与优
With the deepening popularity of the Internet, home-made programs on the Internet have also become more and more popular in recent years. Among them, there are major video sites and celebrities, microblogging V, opinion leaders and other cooperation to start a talk show. These online talk show programs take advantage of the general trend of the Internet development, precise positioning, meticulous production, relying on celebrity marketing in a number of Internet platforms, so that the impact of superposition, access to considerable traffic and viewing rates, and the formation of the brand Get surrounded by a large number of fans. “Xiao said” is one of the typical. “Xiao said” is March 2012 Gao Xiaosong and excellent