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自从2004年古越龙山“亮剑”央视以来,黄酒市场逐渐升温,黄酒的春天已经来临。黄酒消费市场的地域界限正逐渐被打破,然而,制约黄酒发展的另一瓶颈——季节性界限已被各家黄酒企业提上议事日程。季节性差异问题是目前制约黄酒销售的主要问题,漫长的夏季,使许多资源闲置了下来,造成了极大的浪费。未来黄酒的潜力市场是在夏天,夏天要占去全年时光的1/4,南方夏季更长,要占1/3多,潜力可谓非凡。时光倒推到詹宋王朝以前,在酒类品种奇缺的年代,黄酒独占鳖头,出尽了风头,无论春秋冬夏,黄酒给我们先人带来了无穷的乐趣和浪漫,他们把酒临风,意语言表,韩愈的“一樽春酒甘若饴,丈人此乐无人知”。杜甫：“人生几何春与夏,不放香醪如蜜甜”。而在今天,夏天成为消费的淡季,一入夏,各大黄酒厂销量明显下降,季节成了黄酒企业销量提升的瓶颈。要让消费者一年四季畅饮黄酒,享受和先人一样的乐趣,黄酒扰必须要打破夏天这块坚冰。
Since 2004, Gu Yue Long Shan “Sword” CCTV, rice wine market is gradually warming, the spring of rice wine has come. However, the other bottleneck restricting the development of rice wine - seasonal boundaries has been put on the agenda of various rice wine companies. The issue of seasonal differences is currently the main problem restricting the sales of rice wine. The long summer has left many resources idle and has caused tremendous waste. The potential market of rice wine in the future is the summer, the summer accounted for 1/4 of the year, the southern summer longer, to account for more than 1/3, the potential is extraordinary. Time back to the Zhan Song dynasty before the wine shortage in the era, the exclusive use of rice wine, played the limelight, regardless of the spring and summer, summer wine, wine to our ancestors brought endless fun and romance, Italian language table, Han Yu’s “a bottle of wine Ganruo, Zhang wife no knowledge of this music.” Du Fu: “Gentle spring and summer life, do not put sweet mash sweet honey.” Today, summer has become a consumer off-season, into the summer, the sales of rhubarb winery decreased significantly, the season has become a bottleneck in the sales of rice wine enterprises. To allow consumers to drink all year round to enjoy rice wine, and enjoy the same pleasure as their ancestors, rice wine disturbance must break this piece of ice in the summer.