在互联网的高潮中,伴随着一系列互联网明星公司的出现,人们开始宣传一系列新的经营理念,这些观念包括注意力经济、点击率概念、广告收费、网上流通量的创造、增加业务的粘度等等。这些观念在开拓人们的思想方面起到了相当积极的作用。然而,媒体不加思索、众口一词的宣传使人们产生了一种错觉,以为这就是互联网上信息服务的基本理论了。当我 At the climax of the internet, with the advent of a series of Internet celebrity companies, people began to promote a series of new business concepts including attention economy, concept of clickthrough rate, advertisement fee, creation of online circulation and increase of business viscosity and many more. These ideas have played a very positive role in developing people’s thinking. However, without any thought on the part of the media, the propaganda of word of mouth has created the illusion that this is the basic theory of information service on the Internet. When I