乡村旅游是旅游产业近几年来新型发展起来的形式之一,本文选取凤凰为例,以游客对凤凰古城的乡村旅游产品的需求进行系统研究,得出了游客对大湘西乡村旅游产品的需求特征,为乡村旅游产品的市场营销提供了重要依据。 Rural tourism is one of the new forms of tourism industry developed in recent years. In this paper, we take Phoenix as an example to systematically study tourists’ demand for rural tourist products in the ancient city of Fenghuang, , Provides an important basis for the marketing of rural tourism products.