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描述政府网站G2B评价的研究现状,介绍客户为中心的平衡计分卡(CRM-BSC)理论原理,并根据该理论,以企业为中心,从企业价值、企业满意、企业互动、企业知识四个方面初步构建一套政府网站G2B的综合评价指标体系。
Describe the research status of government website G2B evaluation, introduce customer-centered theory of Balanced Scorecard (CRM-BSC) theory. According to this theory, take enterprise as center, from four aspects of enterprise value, enterprise satisfaction, enterprise interaction and enterprise knowledge The initial construction of a government website G2B comprehensive evaluation index system.