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从今年3月16日开始,《大众日报》实施了新一轮改扩版,改扩版后报纸面貌发生了可喜的变化。《大众日报》首先在办一张什么样的党报上积极探索,将“主流、权威、高层次、高品位”的政经大报,确定为新一轮改扩版的目标和市场定位。办好新型政经大报的有效路径就是新闻强报、特色立报。党报要靠做强新闻,增强竞争力、影响力。在竞争激烈的形势下,党报必须走差异化竞争的路子,准确地按照自己的市场定位形成鲜明特色,力求独家、独到、独特。《大众日报》还探索如何突破重点和难点,从党报的重点读者,党报发行应当覆盖的重点地域、重点行业和传统党报的办报理念、报道内容等方面去思考如何改进党报,拓展党报的生存发展空间。
Starting from March 16 this year, the “Volkswagen Daily” has implemented a new round of revision and expansion, and the newspaper has undergone a welcome change after the revision and expansion. Volkswagen Daily first actively explored what kind of party newspaper should be run and determined the major political and economic revisions of “mainstream, authority, high-level and high-grade” as the target and market orientation for the new round of reform and expansion. The effective path to running a new political and economic newspaper is to make press reports and make special reports. Party newspapers rely on strong news, enhance competitiveness and influence. In a highly competitive situation, the party newspaper must take the path of differentiated competition and accurately form its own distinctive features in accordance with its market orientation and strive for independence, uniqueness and uniqueness. Dazhong Daily also explored how to break through the key and difficult points and how to improve the party’s newspaper’s survival from the key readers of the party newspaper, the key areas to be covered by the party newspaper’s distribution, the concept of running newspaper of key industries and traditional party newspapers, and the reported contents. Expansion capacity.