营销渠道作为企业最重要的资源之一,直接影响企业的营销绩效和经营稳定性,从而影响企业持久竞争优势的确立和保持。在目前的市场环境下,单纯依托技术领先和创新保持企业在市场中的竞争力已变得越来越难,而营销渠道系统创造的资源对制造商的发展有弥补作用,因此企业越来越重视营销渠道在整个营销工作中的地位与作用, As one of the most important resources of an enterprise, the marketing channel directly affects the marketing performance and the management stability of the enterprise, thus affecting the establishment and maintenance of the lasting competitive advantage of the enterprise. In the current market environment, relying solely on technological leadership and innovation to maintain the competitiveness of enterprises in the market has become more and more difficult, and the resources created by the marketing channel system to make up for the development of manufacturers, so more and more enterprises Emphasis on marketing channels in the overall marketing position and role,