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1994年夏,几乎是一夜之间分布于上海大街小巷的便利店和小超市,突然同时冒出了一只只漂亮、新颖的冰柜,雪白的柜面上清晰的印着“Wall’s”(和路雪)的标志。这在平素不修边幅的小店里显得格外耀眼和醒目。不久以后北京人也同样在一夜之间知道了“Wall’s”这个国际品牌。同年底,实现了冰淇淋销售350万升,创下了“联合利华”冰淇淋在新公司运营第一年的最高销售纪录,其市场份额也逐年增加:1996年为18％,1997年一跃而至29％,1998年达到31％,特别是1999年在世界经济紧
In the summer of 1994, almost overnight, convenience stores and small supermarkets scattered along the streets of Shanghai, a beautiful and novel freezer suddenly emerged with a crisp white “Wall’s” (and Road snow) sign. This is usually trivial in the shop is particularly dazzling and eye-catching. Soon after Peking Man also know the “Wall’s” an international brand overnight. At the end of the same year, sales of 3.5 million liters of ice cream were achieved, setting the highest sales record of “Unilever” ice cream in the first year of operation of the new company. Its market share also increased year by year: 18% in 1996 and jumped in 1997 29% in 1998 and 31% in 1998, especially in the world economy in 1999