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江彩莲,这位《丹霞山下的牧羊女》,曾作为《农家女》杂志2004年第一期的封面人物在全国推出。一时间,一个地地道道的农家女,一个默默无闻的山区小经纪人,成为当地远近闻名的“新闻人物”。由此,她家的黑山羊营销也一发不可收拾,生意如日中天。一年时间内经销山羊总数从1500只增长到2400只,纯收入从5万元增加到7.5万元。在营销技能和媒体宣传的双重作用下,江彩莲的“黑山羊事业”简直成了丹霞山下的神话。日前,笔者再次采访了江彩莲夫妇,
Jiang Cailian, the “shepherd girl under Danxia Mountain”, was introduced nationwide as the cover figure of the first issue of “Peasant Girl Magazine” in 2004. For a time, an outspoken peasant woman, an obscure mountain broker, became known as a “news personality.” As a result, her home black goat marketing is also out of control, business soars. The total number of goats distributed in a year increased from 1,500 to 2,400, and net income increased from 50,000 yuan to 75,000 yuan. In the dual role of marketing skills and media publicity, Jiang Cailian’s “Black Goat Business” has simply become the myth of Danxia Mountain. Recently, I once again interviewed the couple Cai Cai Lian,