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为了定量分析我国高校学报的定价情况,对《2012年全国邮发报刊目录》收录的619种高校学报进行统计,得出2012年619种高校学报单期均价为11.35元,全年均价为77.81元,与全部收录的9327种期刊43.09元的单期均价和261.57元的全年均价差距较大。所有高校主办的期刊单期定价之和还不如《分子晶体与液晶》单期定价。高校学报定价较为集中,85.78%的高校学报定价为5~15元,同质化现象非常严重。高校学报几乎没有采用尾数定价策略,市场化程度极低。
In order to quantitatively analyze the pricing of college journals in our country, statistics of 619 university journals included in the “2012 National Postal Journal Catalog” were drawn, and the single-period average price of 619 university journals in 2012 was 11.35 yuan, the annual average price was 77.81 yuan, with the single-period average price of 43.09 yuan and 261.57 yuan of the 9327 kinds of journals all included in the gap. The sum of the single period pricing of all periodicals sponsored by colleges and universities is not as good as that of “molecular crystal and liquid crystal” single-period pricing. Pricing of college journals is more concentrated, 85.78% of the journals of colleges and universities are priced at 5 to 15 yuan, and the phenomenon of homogeneity is very serious. College journals almost did not use the mantissa pricing strategy, the degree of marketization is extremely low.