本文从现代视觉传达设计民族化的角度探讨视觉传达设计与南通本土具有代表性的非物质文化遗产——蓝印花布艺术相结合的应用与实践,分析研究了蓝印花布艺术在视觉传达设计实践中的应用价值及研究方法。深入探索地域视觉文化,构建具有南通本土地方民族文化特色的视觉传达设计体系,挖掘地方资源,提升现代产品的文化品质,让其焕发出非物质文化遗产独具风格的艺术魅力。 This paper discusses the application and practice of the combination of visual communication design and Nankong’s native intangible cultural heritage - blue calico art from the perspective of modern visual communication design nationalization. It also analyzes the application of blue calico art in visual communication design practice In the application value and research methods. Depth exploration of regional visual culture and construction of a visual communication design system featuring local ethnic culture of Nantong, excavating local resources and enhancing the cultural quality of modern products so as to rejuvenate the unique artistic charm of intangible cultural heritage.