《厦门日报》作为经济特区的一张党报,在近年的新闻改革和报业竞争中,越来越深切地感到:单纯比拼产品和价格已经很难有太大的作为,只有通过品牌增值才能有效地提升党报的核心竞争力,才能锁定读者的注意力,扩大党报的影响力。因此,报社在打造名牌活动、培养知名记者、推出金牌栏 As a party newspaper in the special economic zone, “Xiamen Daily” has become more and more deeply aware of the news reform and newspaper industry competition in recent years. It has been very hard to have too much to do with purely competitive products and prices, and only through brand appreciation can it be effective To enhance the core competitiveness of the party newspaper, in order to lock the reader’s attention, to expand the influence of the party newspaper. Therefore, the newspaper is building brand activities, training well-known journalists, the introduction of the gold bar