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对长春市高校女大学生体育消费现状进行调查,了解长春市高校女大学生体育消费动机,消费结构,消费项目,消费影响因素,针对长春市女大学生体育消费现状提出提高长春市高校女大学生体育消费对策,为探讨大学生体育消费行为提供理论依据。调查发现,长春市高校女大学生体育消费水平还有提高的空间和潜力,需要加强体育消费观念。
To investigate the current situation of sports consumption of college female students in Changchun, to find out the influencing factors of sports consumption, consumption structure, consumption items and consumption of college female students in Changchun, to improve the sports consumption of college female students in Changchun , To provide a theoretical basis for discussing college students’ sports consumption behavior. The survey found that there is still room for improvement and potential for increasing the level of sports consumption for university female students in Changchun City. Therefore, the concept of sports consumption needs to be strengthened.