正当电子商务凭借其“方便”、“快捷”、“信用消费”、“电子结算”等优势在欧美迅速兴起,蓬勃发展的时候,中国的电子商务却被上网人数、配送、支付问题的“三座大山”压迫得举步为艰,似乎陷入了一个瓶颈。如何在现实的电子商务环境中开避出一条生路,成为目前我国电子商务需要迫切解决的问题之一。 正当电子商务不得不面对自身实力和外部环境带来的双重压力时,特许经营,这一新兴的现代营销模式,以其独特的“克隆”本事和“双赢”优势迅速吸引着人们的注意力,一些电子商务网站的CEO们也开始寻找特许经营与电子商务 While e-commerce is booming in Europe and the United States with its advantages of convenience, speedyness, credit consumption and electronic settlement, when booming, e-commerce in China has been hit by “three” problems Block mountain “oppression difficult steps, seems to be caught in a bottleneck. How to avoid a path in the real environment of e-commerce has become one of the urgent problems to be solved in our country’s e-commerce. While e-commerce has to face the dual pressures of its own strength and the external environment, franchising, this emerging modern marketing model, with its unique ”cloning“ ability and ”win-win" advantage quickly attracted the attention , CEOs of some e-commerce sites are also starting to look for franchises and e-commerce