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创业直觉以无意识、迅速、整体关联以及情境依赖为特征。创业直觉的研究才刚刚起步且很不成熟。本文从当代直觉研究切入,进入创业直觉研究,概述创业警觉到创业直觉概念的演进,探究影响创业直觉的六个前置因素,然后从创业过程、创业者、企业三个层面分析创业直觉的后果,继而从认知续线体、双重过程观、经验推断三个理论构面综合探讨直觉判断与分析判断在决策特别是创业决策中的作用。由于创业直觉判断和创业机会密切关联,最后从创业机会内涵深入剖析切入,对文章内容进行了总结评价和进一步的解释。
Entrepreneurial intuition is characterized by unconsciousness, promptness, overall relevance, and situational dependence. The study of entrepreneurial intuition is just beginning and immature. This essay starts from the contemporary intuition research, enters into the intuition of entrepreneurial intuition, summarizes the evolvement of the concept of entrepreneurial intuition, explores the six leading factors that affect intuition of entrepreneurship, and then analyzes the consequences of entrepreneurial instinct from three aspects: entrepreneurial process, entrepreneur and enterprise , And then from the cognitive body, dual process view, the experience of three theoretical planes comprehensively explore the intuitive judgments and analytical judgments in decision-making, especially entrepreneurial decision-making role. Due to the intuition of entrepreneurial intuition and the close relationship between entrepreneurial opportunities, the author finally analyzes deeply the connotation of entrepreneurial opportunity, summarizes and evaluates the contents of the article and further explains.