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男装企业面临上下游双重压力,中国·常熟男装内销价格指数继续下行。目前中低端男装品牌不能简单地通过降价跑量实现销售利润增加,这类企业应加强细分市场研究,从品牌定位和个性化研发设计入手,找到产品的盈利增长点。高端品牌则可以适当调整营销模式来提高销售率。
Men’s enterprises are facing double pressures from upstream to downstream, the domestic price index for men’s clothing in China Changshu continued to decline. At present, low-end men’s brand can not simply realize the increase of sales profit through price reduction and running. Such enterprises should strengthen the research of market segments, start from the brand positioning and personalized R & D and design to find the profit growth point of products. High-end brands can be properly adjusted marketing model to increase sales.