在“二次创业”中,民营科技企业除了根据企业自身各项生产要素和外部诸种环境因素,通过科学的经营管理活动,积极参与市场竞争,达到企业经营目标外,一个极为重要的问题是树立独特和鲜明的企业形象。可以断言,现代企业如果仅仅依靠企业家的科学管理和智慧经营,而忽视企业形象战 In the “second venture”, private technology companies are extremely important, in addition to their own production factors and external environmental factors, through scientific management activities, actively participating in market competition, and achieving business goals. The problem is to establish a unique and distinctive corporate image. It can be asserted that if modern enterprises only rely on the scientific management and intelligent management of entrepreneurs, they will ignore the corporate image war.