本文分析了目前中外零售企业市场竞争的状况,总结了零售产业市场竞争的五大特点,即管理规范程度不断提高、零售产业高投入的特点明显、技术壁垒较低、成本障碍难以逾越、本土化程度大幅上升。提出通过上市和购并等资本运作中的方式降低规模扩张的成本、发挥本土化优势、在稳健经营的基础上求得规模经济和培养企业核心竞争力等战略主张。 This paper analyzes the current situation of the market competition between Chinese and foreign retail enterprises, summarizes the five major features of the competition in the retail industry market, namely, the continuous improvement of regulatory standards, the obvious features of the high investment in the retail industry, low technical barriers, insurmountable cost barriers, Increased substantially. Put forward the strategic proposition of reducing the cost of scale expansion by means of capital operation such as listing and mergers and acquisitions, giving full play to the advantages of localization, obtaining economies of scale on the basis of sound management, and cultivating the core competitiveness of enterprises.