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服务品牌竞争 ,是我国电信运营业市场的焦点和发展趋势 ,创造中国电信运营企业服务品牌是适应国际化竞争的需要。本文探讨创造中国电信运营企业服务品牌的必要性、内涵和主要措施。
Service brand competition is the focus and development trend of China’s telecom operation market. Creating the service brand of telecom operators in China is to meet the needs of international competition. This article explores the necessity, connotation and major measures to create a service brand for telecom operators in China.