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曾经,广告主为无法了解自己的广告效果而发愁,为不知自己的那一半广告费浪费在了哪里而忐忑。如今,当广告遇上新媒体,一切都变了。新技术、新媒体为广告主提供了更多的选择,使精准投放广告成为可能,使广告效果透明化成为可能。面对广告市场的新变化,传统媒体人当有定力,有底线、有信心,守规矩,顺势而为,调整经营模式,在变化中找到应变之策。沉舟侧畔千帆过,病树前头万木春,今年上半年,深圳晚报等报纸实现逆势增长,显示
Once, advertisers worry about their inability to understand the effectiveness of their ads, advertising for those who do not know where I was wasted where the waste. Nowadays, when the ad meets new media, everything has changed. New technologies and new media provide more choices for advertisers, making it possible to deliver ads accurately and make advertising more transparent. In the face of the new changes in the advertising market, traditional media people should have the power, the bottom line, their confidence and abide by the rules and take advantage of the situation to adjust the business model and find a solution to the changes. Shen boat side sail over thousands of trees before the tree sick spring, the first half of this year, Shenzhen Evening News and other newspapers to achieve contrarian growth, showing