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《爸爸去哪儿》是湖南卫视2013年第四季度全新推出的明星亲子互动真人秀。面对“父爱”普遍缺失的现状,节目以独特的内容和形式、新颖的制作理念、积极的价值导向以及全明星的阵容,带给观众有笑有泪的亲情故事,让爱回归的同时也引发了社会对儿童教育的热议。CSM索福瑞调查显示,2013年10月11日,《爸爸去哪儿》首播当晚,全国网收视率1.1%,份额7.67%,同时段排名第一,此后每一期节目的收视持续上升,居高不下。零差评、高口碑的观众反应得益于节目以娱乐化的包装实现了教育功能的构建,是对电视娱乐节目价值的全面创新。
“Where is Daddy” is a brand new parent-child interactive reality show launched by Hunan Satellite TV in the fourth quarter of 2013? In the face of the general absence of Fatherhood, the program brings laughter and tears to the audience with unique contents and forms, innovative production concepts, active value-oriented and all-star lineups, allowing loved ones to return to their loved ones But also sparked a heated debate in society about children’s education. CSM Sofie survey shows that on October 11, 2013, where “Dad Go” premiered that night, the national network ratings 1.1%, share 7.67%, at the same time the first paragraph, then each program’s ratings continued to rise, ranking High up. Zero-difference assessment, high-profile audience response benefited from the program to entertain the packaging to achieve the construction of educational functions, is a comprehensive innovation of TV entertainment program value.