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市场经济的快速发展,使得供电企业之间的竞争力日趋激烈,供电企业要想在行业中处于不败之地,并能够健康持续发展,就要正确地选择电力营销手段,创新电力营销管理模式,促进集约化的发展。本文就将从阐述供电企业电力营销的现状出发,提出几点改进措施并进行适当地分析,希望供电企业能够重视电力营销,促进电力营销的发展,增强企业的竞争力。
With the rapid development of market economy, the competitiveness of power supply enterprises is getting fiercer and fiercer. For those power supply enterprises to be invincible in the industry and to develop healthily and sustainably, it is necessary to select the power marketing means correctly and innovate the power marketing management mode , To promote intensive development. This article will elaborate the status quo of power marketing for power supply enterprises, put forward some improvements and appropriate analysis, hope that power companies can pay attention to power marketing, promote the development of power marketing and enhance the competitiveness of enterprises.