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今年6月上旬,人民日报启动迎接十八大系列报道,报道中注重与“走基层、转作风、改文风”活动紧密结合,并用“走转改”精神改进创新,按“走转改”要求提升实效,同时又不断推动“走转改”的深化和拓展。笔者从观念转换、报道转变、媒体转型等几个角度进行深入分析,探讨了作为全国性主流媒体,在发展关键点上应发挥什么作用、怎样发挥作用等问题。
In early June this year, the People’s Daily started to greet the 18th National Congress of the Communist Party of China. The report focused on closely integrating with the activities of “walking at the grassroots level, transforming the style of work and changing the style of writing,” and used “ Take the change ”to improve the effectiveness of the request, while continuing to promote“ change ”to deepen and expand. The author conducts an in-depth analysis from the aspects of concept transformation, report transformation and media transformation, and explores issues such as what role the nation’s mainstream media should play at the key development point and how to play its role.