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面对举步维艰的市场,移动电话生产品牌商诺基亚已做好进一步开拓市场的准备。 2001年初对世界电信业是一个乐观的开头:年初几个月的产出有上升迹象,而且利润可能上升20％甚至更多。 但是,移动电话市场正在接近饱和点,无论是摩托罗拉、西门子,还是诺基亚,均损失惨重。事实上,移动电话的增长已突然停滞,好像是—辆高速行驶的火车闯入了缓冲地带—般。另—个问题是基站的需求更为缓慢,象是树干里慢慢渗出的树脂一般。 从的摩托罗拉到的东芝,从爱立信到西门子,所有的移动电话大生产商,都在承受着损失。但其中一家厂商例外:在欧洲最北部的芬兰首都赫尔辛基,有一家公司在移动电话市场的逆流中傲然雄立,使得竞争对手不寒而栗,这就是诺基亚公司。
Facing a difficult market, Nokia, the maker of mobile phone handsets, is ready to further explore the market. Early in 2001 was an optimistic start to the world telecommunications industry: output signs of the first few months of the year showed signs of rising profits by as much as 20% or more. However, the mobile phone market is approaching the saturation point, whether it is Motorola, Siemens, or Nokia, have suffered heavy losses. In fact, the growth of mobile phones has suddenly stalled, as if the train driving at high speed broke into the buffer zone. Another problem is that the demand for base stations is much slower, like the resin that slowly seeps out of the trunk. From Motorola to Toshiba, from Ericsson to Siemens, all major mobile phone manufacturers are suffering losses. However, one of them is an exception to this rule: in Helsinki, the capital of Finland, the northernmost part of Europe, a company stands proud in the counter-current of the mobile phone market, making its competitors shudder. This is Nokia.