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近年来,在各种类型的广告中,药品广告的年投放量始终位居第一。药品广告在市场营销中的作用是不可取代的。鉴于此,本文首先对广告在市场营销中的地位进行了分析,并对药品广告在市场营销中的作用展开了探讨,最后有针对性地提出了科学利用药品广告展开市场营销的策略,以供参考。
In recent years, among various types of advertisements, the annual volume of drug advertisements has always ranked first. Drug advertising in the role of marketing is irreplaceable. In view of this, this article first analyzes the status of advertising in marketing, and explores the role of pharmaceutical advertising in marketing. Finally, it puts forward the strategy of using pharmaceutical advertisement scientifically for marketing reference.