在众多电视媒体竞争日趋激烈的今天 ,节目是电视媒体生存的支柱。在电视节目中有大量的是常规性的节目 ,这类节目具有固定的总体名称、固定的播出时间、固定的节目框架、固定的节目形态等特性 ,这一类的节目我们称之为栏目。常规性的节目———栏目是电视媒体生存的基本手段 , Today, with the increasingly fierce competition in many television media, the program is the mainstay of the survival of the television media. In television programs there are a large number of regular programs, such programs have a fixed overall name, a fixed broadcast time, a fixed program framework, a fixed program configuration and other characteristics of this type of program we call the column . Regular programs --- columns is the basic means of survival of television media,