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自21世纪以来,随着科学技术的不断发展,人类已经步入了信息时代。在信息时代的发展之下,网络技术的运用越来越广泛。而对于媒体行业而言,传统媒体受到了巨大的冲击,各种新型媒体前赴后继。而在新技术环境下传统媒体如何更好地生存与发展是目前媒体相关行业所致力于研究的重点课题。本文通过对传统媒体在新技术环境下的发展所遇到的问题进行分析,探讨传统媒体在新技术下的发展策略。
Since the 21st century, with the continuous development of science and technology, mankind has entered the information age. Under the development of information age, the use of network technology is more and more widespread. As for the media industry, the traditional media has been a huge impact, a variety of new media one after another. However, under the new technology environment, how traditional media can better survive and develop is a key issue that media-related industries are devoted to research. This article analyzes the problems encountered in the development of traditional media in the new technology environment and discusses the development strategies of traditional media under new technologies.