在我国,广播电视是最重要的大众传媒载体之一,不仅是大众休闲娱乐的主要方式,也是政府和人民的喉舌。伴随着社会多元化的发展,对广播电视播音主持提出了更高的要求。基于此,本文主要研究新时期广播电视播音主持艺术创新问题,希望可以为相关从业人员提供一些参考和建议,提高播音主持技术水平。 In our country, radio and television is one of the most important mass media carriers. It is not only the main way for the general public to enjoy leisure and entertainment but also the mouthpiece of the government and people. With the development of diversified society, higher requirements have been put forward on radio and television broadcasting. Based on this, this article mainly studies the innovation of radio and television broadcasting in the new era, hoping it can provide some reference and suggestions for relevant practitioners and improve the technical level of broadcasting hosts.