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高清电视业务主要囊括了高清电视节目的采编制作、高清信号的传输解码以及高清终端的生产销售,它是一个庞大的产业链。现阶段国内电视市场的保有量大约是6.5亿台,高清电视业务的发展不但促进了电视机的换代,同时也推动了高清电视业务的飞速发展。所以,做好高清电视业务的营销对于促进电视产业升级,提高国内电视产业的竞争力,带动相关产业发展具有非常重要的意义。本文主要从高清电视业务的营销现状出发,提出了高清电视业务的营销策略建议。
HDTV business includes the production of high-definition television programs produced, HD signal transmission and decoding and HD terminal production and sales, it is a huge industrial chain. At this stage, the domestic TV market holds about 650 million units. The development of high-definition television services has not only promoted the upgrading of television sets, but also promoted the rapid development of high-definition television services. Therefore, the marketing of HDTV business is very important for promoting the upgrading of the TV industry, enhancing the competitiveness of the domestic TV industry and driving the development of related industries. This article mainly from the high-definition television business marketing status quo, proposed high-definition television business marketing strategy recommendations.