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目前虚拟现实技术已成为投资热点,其沉浸性、交互性、想象性特征,为体验者营造一个可以实时交互的虚拟环境,这个技术也将运用于社会的各个方面,对社会生态产生影响。本文主要结合人眼的特点、格式塔心理学理论及视觉认知理论,着眼于虚拟现实技术对视觉认知的三个阶段引起的变化影响:刺激—输入、认知、反应—输出,采用个案观察法,结合个人感受,探讨了虚拟现实技术对人产生吸引的原因、人眼重新建构视觉经验的过程以及新的视觉经验、认知对人行为的反作用影响。
At present, the virtual reality technology has become a hot spot for investment. Its immersive, interactive and imaginative features create a virtual environment for the experiencers to interact in real time. This technology will also be applied to all aspects of society and will have an impact on the social ecology. This paper mainly combines the characteristics of human eyes, Gestalt psychology theory and visual cognition theory, focusing on the impact of virtual reality on the three stages of visual cognition: stimulus - input, cognition, reaction - output, using cases Observation method, combined with personal feelings, explores the reasons why virtual reality technology attracts people, the process of reconstructing visual experience by human eyes and new visual experience, and the reactionary effect of cognition on human behavior.