大众媒介作为传播信息的重要工具,随着社会和技术的进步越来越多样化地呈现在受众眼前,媒介产品也因此应运而生。为了满足受众需求,媒介产品通过不同形式表现,其中,电视作为传统媒介之一,在大众传播中具有不可替代的巨大作用。本文通过浅显分析电视产品的内容和特点,从而总结出电视媒介产品的发展策略。 Mass media, as an important tool for disseminating information, has become more diversely presented to the public as social and technological advances have taken place, and media products have emerged as a result. In order to meet the needs of the audience, the media products are manifested in different forms. Among them, television, as one of the traditional media, plays an irreplaceable and huge role in the mass media. In this paper, the content and characteristics of TV products are analyzed briefly to summarize the development strategy of TV media products.