“互联网+农业”的模式正快速渗透到农业的各个领域,未来农资消费模式将从过去的“采购—传统卖场—购买”向“供应—电商平台—购买”转变。云农场、上农网、阿哥汇、农淘网等众多农资电商平台先后投入运营,农资生产企业也纷纷借助平台或自建平台进军农资电商。农资电商的快速发展给农民带来了便利和实惠,但也存在经营者及产品信息不对称、市场监管难、农民索赔难等问题。为此建议:一、规范网页宣传行为,加大网站监管力度。由于 The pattern of “Internet + Agriculture” is rapidly penetrating into all fields of agriculture. The future pattern of agricultural consumption will change from the past “Purchasing - Traditional Marketplace - Purchasing ” to “Supply - Ecommerce Platform - Purchasing ” . Cloud farm, Shangnong Network, Ang Co, Nong Amoy and many other agricultural information e-commerce platform has been put into operation, agricultural production enterprises have also resorted to the platform or self-built platform into the agricultural information e-commerce. The rapid development of agro-electricity providers has brought convenience and benefits to farmers, but there are also problems such as asymmetric information of operators and products, difficulty in market supervision and farmers’ claims. To this end suggest: First, standardize website promotion behavior, increase website supervision. due to