介绍了乌兰察布市的矿产资源状况,分析造成目前铁路货运量下降的主要原因,在此基础上提出实行名优精品战略、积极组织货源、整合零散小货场、全面提高货运服务质量等加强铁路货运营销的对策。 This paper introduces the status quo of mineral resources in Wulanchabu City and analyzes the main reasons for the decline of railway freight volume. Based on this, it puts forward the strategy of implementing the famous and excellent products, actively organizing the supply, integrating the scattered small freight yards and comprehensively improving the freight service quality, Freight Marketing Strategy.