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体育彩票营销被许多国家作为一个重要的筹集资金的渠道,在各国体育事业的发展中发挥着举足轻重的作用。体育彩票作为为社会福利性和公益性事业发展不足而筹集社会闲散资金的一条有效途径。本论文对我国体育彩票营销规律与方法以及体育彩票营销的管理进行了研究。
Sports lottery marketing is regarded by many countries as an important channel for raising funds and plays a decisive role in the development of sports in various countries. Sports lottery as an effective way to raise social idle funds for the development of social welfare and public welfare undertakings. This paper studies the rules and methods of sports lottery marketing in our country and the management of sports lottery marketing.