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对广告创意人而言,在行业快速变化的时代跟上步伐,就需要向外看,看消费者是如何快速地接受新技术,又如何快速地放弃自己无法产生共鸣的品牌。而戛纳就是这样一个见证整个行业快速发生变化的重要时刻。
For creative people, keeping up with the rapidly changing times in the industry requires looking outward to see how quickly consumers embrace new technologies and quickly abandon brands they can not resonate with. Cannes is such an important moment to witness rapid changes throughout the industry.