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本文通过对方孔钱发展演变过程的梳理,从中便可以感受到民众对于“方孔钱”符号的逐渐接受、深入认识理解、逐渐感悟的过程,以及在把它引入标志设计的过程中,对它进一步有意识的修改和重塑,对传统文化不断筛选、修正和延续的过程。方孔钱符号之所以会成为中国银行标志设计中的常见母题,究其原因,绝不仅仅是这一符号所具有的简洁外形和厚重底蕴,更重要的还在于其背后蕴藏的群体认知性。
This paper through the development of the evolution of the evolution of Kong Kong money carding, from which we can feel the gradual acceptance of the “square hole money ” symbols, understanding, and gradually comprehension of the process, and in the process of introducing it into the logo design, Its further conscious modification and remodeling, the traditional culture of screening, correction and continuity of the process. The reason why the symbol of square hole money will become a common motif in the design of Bank of China logo is mainly due to the simple appearance and heavy details of this symbol and even more important to the group cognition Sex.