从2000年开始,客户就洞察到必须在原有基础上深化品牌,使其个性更为突出,及提高制作水准,才有机会一争天下。国内常见的时装创意水准不高,品牌缺乏个性和生命力。最常见的是明星广告,从天皇巨星到小小演员人人有份,而富丽堂皇的环境,世界大都会也是常见的背景。常看到的用词亦不外乎贵族、气派、品味、高贵等陈词滥调。究其原因,其实是自身品牌没有思想的结果,就算有时碰运气碰到一些好东西,也没 Since 2000, the client has realized that it is necessary to deepen the brand on the original basis, make it more prominent, and raise the standard of production. Domestic common fashion creative level is not high, the lack of personality and vitality of the brand. The most common is the star advertising, from the superstar to a small actor everyone, but magnificent environment, the world’s cosmopolitan is also a common background. Often see the wording is nothing more than aristocratic, style, taste, elegance and other clichés. The reason, in fact, is the result of their own brand without thinking, even if sometimes hit a few good luck luck, nor