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广州白云山制药厂在社会上已颇有一点名气。中央一位负责同志去年年底在视察这个药厂时,指出他们成功的经验,一靠人才、二靠科学、三靠经营管理。就经营管理来看,注重广告宣传是很重要的内容。白云山制药厂承办了在国内颇有实力的广州足球队,入股合办了广东第一个轻歌剧团,白云山制药厂这个名字随着足球队的比赛和剧团的演出,逐渐成为家喻户晓了。做广告宣传,白云山制药厂的办法很多,也舍得花钱,仅去年就支出宣传广告费百万元左右,占全年总产值的1％。做广告宣传,一般来讲是为了推销已经
The Guangzhou Baiyunshan Pharmaceutical Factory has become quite famous in the community. When inspecting this pharmaceutical factory at the end of last year, a responsible comrade at the central government pointed out that their successful experience depends on talent, science and management and management. As far as business management is concerned, paying attention to advertising is a very important content. Baiyun Mountain Pharmaceuticals Co., Ltd. organized the Guangzhou Football Team, which is quite capable in China, and jointly organized Guangdong’s first Light Opera Group. The name of Baiyun Mountain Pharmaceutical Factory gradually became a household name with the football team’s competition and the performance of the troupe. Advertising and propaganda, Baiyun Mountain Pharmaceutical Factory has a lot of methods and is also willing to spend money. It spent only about one million yuan to advertise advertising expenses last year, accounting for 1% of the total output value of the year. Advertising, in general, is to sell already