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农村是我国最大和最基础的市场,农民是我国最大的消费群体,扩大国内需求特别是农民对国内商品的需求已成为推动国民经济增长的决定性因素。然而,农民由于受传统文化观念的束搏,影响了农民的消费行为,因此有心要采取相应对策,提高农民消费。
The rural areas are the largest and most basic market in our country. Peasants are the largest consumer groups in our country. Expanding domestic demand, especially peasants’ demand for domestic commodities, has become the decisive factor in promoting the growth of the national economy. However, peasants, influenced by traditional concepts of culture and influenced by the peasants’ consumption behavior, are determined to take countermeasures to increase their consumption.