位于德国埃森的阿特拉斯·科普柯建筑工具公司已成功地完成功之了将克虏伯品牌重新打造成阿特拉斯·科普可品牌的主要工作，原克虏伯贝品牌的主要工作，原克虏伯贝尔考公司已二2002年山阿特拉斯·科普柯集团正式接管，并于2004年开始实施品牌变更。品牌转变所面临的困难和风险是显而易见的。将一个著名的品牌形象转变成另一个同样著名的不同品牌，并将两家主要的销售机构有效地协调和融合起来，难度可想而知，更不用说品牌转变过程中带来的对顾客，销售伙伴和职员情感上的影响了，因此，在正式启动品牌变更之前，我们用了一 Atlas Copco Construction Tools in Essen, Germany, has successfully completed the main job of repackaging the Krupp brand into the Atlas Copco brand. The original Krupp Berbeck brand Work, the original Krupp Berkel company has two 2002 Atlas Copco Group officially took over, and in 2004 began to implement brand changes. The difficulties and risks facing the brand change are obvious. The transformation of a famous brand image into another equally famous brand, and the two major sales organizations effectively coordinate and blend together, the difficulty can be imagined, not to mention the brand change brought about in the process of customers, Sales partners and staff emotional impact, therefore, before the official launch of the brand change, we used a