动漫衍生产品是动漫产业链中非常重要的环节,具有不可估量的市场潜力和价值。武汉市动漫衍生产品优质高效发展,对于推进未来武汉动漫产业发展,区域经济产业转型和快速发展具有重要的现实意义。本文对湖北省武汉市动漫衍生产品市场的现状和存在的问题进行了分析,并就武汉市动漫衍生品的进一步发展提出相应的对策、建议。 Animation derivative products is a very important link in the animation industry chain, with immeasurable market potential and value. The high quality and efficiency development of animation derivative products in Wuhan City is of great practical significance for promoting the future development of animation industry in Wuhan and the restructuring and rapid development of regional economy. This article analyzes the status quo and existing problems of animation derivatives market in Wuhan, Hubei Province, and puts forward corresponding countermeasures and suggestions on the further development of animation derivatives in Wuhan.