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日前,专业调查机构央视CTR调研发布了《2007年搜索引擎用户结构及广告价值研究报告》,该报告首次将调查的核心集中到了搜索引擎的用户,一时间搜索引擎的用户与其商业价值关联性成为了业界关注焦点。对搜索引擎商业价值而言,商业流量多少固然不可或缺,但其质量更为重要。而用户的质量则成为直接影响商业流量质量,并且衡量其是否对企业客户有价值的一个关键。
Recently, the professional investigation agency CTR CTR research released the “2007 search engine user structure and advertising value research report”, the report for the first time the focus of the investigation to the search engine users, search engine users and their commercial value of a time become relegated The industry’s focus. Commercial search engine business value, the number of business is indispensable, but its quality is more important. The quality of users has become a direct impact on the quality of commercial traffic, and measure whether it is valuable to corporate customers a key.