客户中心化“是大势所趋,事实也证明,那些”客户中心化“的企业,也通常是那些市场表现更好的企业,那些更快实现”客户中心化“的企业,也是更能适应市场环境变化的企业。过去,宝洁、联合利华等快消品企业一直遵循着”客户中心“的理念,把消费者放在企业战略的中心,现在,已经有越来越多的企业也开始把”客户中心化“作为自己的战略,从组织架构到企业理念,从部门到员工,都把”客户中心化“作为工作的原则 Customer Centricity ”is the trend of the times. The facts also prove that those enterprises with“ customer-centricity ”are also usually those with better market performance, and those that realize“ customer-centricization ”more quickly Can adapt to changes in the market environment of the enterprise.In the past, Procter & Gamble, Unilever and other consumer goods companies have always followed the “customer center” concept, the consumer at the center of corporate strategy, there are already more and more Of the enterprises have also begun to regard “customer centric ” as their own strategy, from the organizational structure to the corporate philosophy, from department to staff, all regard “customer centric ” as the principle of work