店招文化对店铺本身和街道美观以及城市规划都有着重要的作用,店招对于公共文化消费更是起着重要的引导性作用。本文就店招的文化内涵,统一店招的利弊和对公共文化消费的引导三个方面来谈谈对店招的认识。 Shop culture recruit shop itself and the street appearance and urban planning has an important role, shop recruit for public cultural consumption is playing an important guiding role. This article talks about the understanding of the shop recruit on the three aspects of the cultural connotation of the shop recruit, the advantages and disadvantages of the united shop recruit, and the guidance of public cultural consumption.